DESIGN AND DEFINE

Brief: Establish a hero product in the Peak District's portfolio and drive retail sales

Worked with: Peak District National Park

Sector: Environmental/Retail

Services: Design, branding, marketing and photography

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Concept through to execution of the Sunrays design.

 

The much-loved site of Stanage Edge formed the basis of a t-shirt idea that due to popularity, soon progressed to wider locations and various giftware items.

 

The Stanage Sunrays T-shirt design achieved the brief as it now ranks as the most popular item by value on the Peak District National Park Authority's online shop.