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THE UNIVERSITY ARMS BEER BIBLE

Brief: Design an enticing beer menu
Worked with: University Arms pub

Sector: Hospitality/craft beer

Services: Design and print

The University Arms is a classic real ale pub situated at the heart of the University of Sheffield’s campus and set close to the city centre. The pub has a fantastic range of real ales and beers selected from some of the finest breweries across the UK.

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Understanding that with such an extensive drinks list and a distinct understanding of customers habits, a creative and informative method of communicating this was necessary and so derived The Beer Bible.

STATS

  • 34% increase on year on year bottled beer sales

  • 64% increase on year on year draught beer sales

  • Softer and friendlier tone of voice

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