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Branding | Dough
Branding | Dough
Branding | Dough
Branding | Dough
DOUGH
Uni Central - amongst the largest retail spaces inside the Students' Union at the University of Sheffield had been serving an array of cuisines to students and staff since 2013, however, none of which to any major success.
Analytics identified pizzas to be the second greatest seller, with further research into food trends and consumer behaviour suggesting a strong opportunity for a lighter customisable lunch option fronted by a strong brand identity.
The approved brand proposal was Dough and it officially launched 6 February 2017.
RESULTS
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108% increase in like for like year on year pizza sales on the opening day
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155.6% increase in like for like year on year net sales on the opening day
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50% of the previous years net sales taken in 2 months
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